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Blue Sky Resumes is a small team of professional writers and job search experts. We offer one-of-a-kind resumes, smart career advice and fantastic customer service. This is our blog.


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How to Write a Twitter Bio that Attract More Followers


If you’re using Twitter to promote your business, your products or yourself, followers are the key to your success. But not just any followers — you want the right kind of followers. People who will enjoy what you have to say and will therefore pay attention. But how do you attract those people?

Twitter doesn’t exactly make it easy. You don’t get much real estate to talk about yourself – just a tiny little bio and space for one outbound link. But those two things, combined with the photo you select, are key to whether people decide to follow you.

To show you what I mean, here’s a shot of my Tweetdeck window today.

The far right-hand column is new followers. I usually don’t have time to click through to each person’s page, so I generally just scan the bio to determine whether I want to follow or not.

In this case, I definitely wanted to follow Elyse S. Her bio is interesting and smart – she conveys her work ethic by saying she’ll wade through snow to get there rather than by saying something dull like ‘I have a great work ethic’ – but what’s even better is that I will also remember it. Should I know of a sales job in Atlanta, I’ll think of her. And if she follows lots of recruiters and other people in career-related fields, others will react the same way when her bio pops onto their radar screen.

So what kind of Twitter Bios work to attract followers?

Mostly I’d say bios with personality. If you seem like a human, I will pay attention to you and maybe follow your tweets. Here are a couple I liked, one because it’s just human and one because it’s funny.

But you don’t have to be funny. Especially if you’re using Twitter to promote yourself or your business, you should say what you do – but without being boring about it. Mention that you’re a recruiter or a career coach and I will be likely to take an interest because of my own profession. Do it with a touch of personality and I’ll definitely follow your tweets.

What Turns People Off in Twitter bios?

Here are a couple of bios that didn’t encourage me to follow. These may be fabulous people – and for all I know, I am missing out. But I can’t tell that when I have no information to go on, like here:

Or when the whole bio is a sales pitch like this one:

Now it’s perfectly possible that some of the people who don’t include a bio don’t want to be followed. Lots of people use Twitter for casual socializing and keeping up with friends, and that’s absolutely fine.

But if you want to be found and followed, think about how you present yourself in that all-important little bio. Here are my tips:

  • Tell people what you do
  • Show a little personality
  • Reveal something personal (but not TOO personal!)
  • Don’t include religion or political affiliations

What about you? Anything you love or hate about other people’s bios?

For more information on Twitter, check out Using Twitter for Job Search.

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About the Author

Louise Fletcher

Louise co-founded Blue Sky in 2002 after a career as an HR executive. Her industry experience includes music, video games, fashion and advertising. She lived and worked in the US for many years, but moved back to her native UK in 2012, where she now lives in the Yorkshire countryside. In addition to her full-time role with Blue Sky, she's a professional artist, so you can imagine why she couldn't answer the 'what do you do with your free time' question! Contact Louise by email.

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11 comments on “How to Write a Twitter Bio that Attract More Followers”

  1. Jen says:

    Interesting – thanks – it is a small space so you do have to make every word count!

  2. Brian says:

    Good advice, with one proviso. “Don’t include religion or political affiliations” is excellent advice – usually. In my case, it might be a good idea.

    One of my blogs deals with my religious affiliation, and I acknowledge that I’m one of ‘those’ people in other places. Leaving my beliefs out of the bio could, I think, raise red flags for some new readers. I don’t want someone feeling, ‘why didn’t he *warn* me about this?!’

    But, to end on an up beat: really good advice. Thanks!

  3. @SecretDiary says:

    Thanks for the tips. I shall now amend my Twitter BIO at @SecretDiary

  4. KiKi says:

    Good advice! I’m always turned off if people try to make themselves out to be the best thing since sliced bread… nothing wrong with a little bragging, but if “social media guru” is in your bio, you probably aren’t one.

  5. @Brian, you make a really good point. If you actually blog about politics or religion, or make your living in those realms, including that information in your bio is absolutely vital.

    When I wrote that, I was thinking more of the people who are seeking work or business opportunities unrelated to their political or religious affiliation, but write ‘web developer, writer and follower of Jesus’ or ‘accountant, father and proud tea party patriot’ or ‘liberal activist seeking work as an IT consultant.’

    If your goal is to attract followers who share your political or religious beliefs, then by all means make your bio about that.

    @Kiki, so true about the social media gurus! Same with the people who claim they can help you get rich on Twitter. If you were rich, you wouldn’t be trying to hawk stuff on Twitter!

  6. Andreas says:

    I agree with everything said on here but find it rather hard to create the perfect, catchy, interesting twitter bio… But I try…

  7. Ramanuj says:

    Thanks for the advice! Went back and tweaked mine a bit.

  8. Robert L says:

    Good post – I will change mine to add a bit more personal info.
    Thanks Robert

  9. @Ramanuj, I like the new one!

  10. Avanti says:

    Hello Louise, even i was wondering the same. As it is said that ‘big thing comes in small pocket’, and this really works. Even when i visit anybody’s profile then this is my first activity. As social media is a platform to express so it shouldn’t ristrict by any religion or any political affiliations.

    Thanks for the article. Looking forward for further take away.

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