Personal branding has become a hot topic over the last few years. Seems everyone has one, or wants one, or feels as though they should have one, even if they\’re not sure what it is. I’ll be honest, I’ve long been a naysayer when it comes to personal branding. But today I came across this …
Personal Branding is Out. Reputation Building is In. Read More »
Have you noticed how often product marketers use testimonials? It’s very rare to find a website that doesn’t include rave reviews from clients. And remember those toothpaste ads that used to claim “9 out of 10 dentists recommend this toothpaste?” Marketers do this because they know how effective testimonials can be. After all, if they …
The simple resume writing hack that will transform your job search Read More »
Does your resume start with an objective? A description of what you want out of your next position? If so, ask yourself why. Is the resume objective there because you think that’s the most effective way to start, or is it simply there because that’s what you’ve seen other people do? In truth most people …
The Resume Objective: Why It Needs to Go the Way of the Dodo Read More »
After Ricky Gervais insulted most of the Hollywood elite at the 2011 Golden Globes, a friend of mine declared: “His career is over. He’ll never work in America again.” I understood where he was coming from. After all, Gervais had called Bruce Willis “Ashton Kutcher’s dad,” claimed that the President of the Hollywood Foreign Press …
As a resume writer you tend to run up against the same issues on a regular basis. One of the most common challenges is working with a client who has a very diverse background, or who has taken a career detour. This is perfectly possible to address, but every now and then, I work with …
That’s Really Interesting … Now Take it off Your Resume Read More »
Everyone tells you that it’s important to start your resume with a powerful introduction that makes a strong first impression … “you only have 20 seconds” goes the standard advice. And it’s true. Employers are busy and they get hundreds of resumes for most positions which means standing out is vital. But how do you …
Recently, a class action lawsuit was filed against the American jobs website The Ladders. To those of us who have been following the Ladders controversy for some time, the case comes as no surprise but while investigating the details of the complaint, I came across an online discussion between job seekers who were assessing a …
Don’t Tar All Career Websites with The Ladders Brush Read More »
If you’re contemplating a career change, you’re not alone. Millions of people are tired of their work and dream of doing something different. I can empathize as I made a big change myself 10 years ago. I worked in corporate HR and I hated it, so I know how horrible it is to feel that …
One of the things that makes Blue Sky a little different is that we make our clients work hard. Some people think that hiring a resume company should be a way to take a nasty task off their plates. “I hate resume writing,” the thinking goes, “and if I pay someone, I don’t have to …
Resume Writing: Invest the Time, Get the Results Read More »
Of all the questions we get asked, this has to be one of the most common. For some reason, resume length is one of those things lots of people have a firm opinion on, but – to be honest – few have any real basis for that opinion. For example, there are many people who …
