We were lucky to work with Dan – he had an absolutely stellar reputation in his field and that gave us the chance to do something a little unusual.

First we included testimonials from his peers and partners, but then we went a step further with the invitation to research his name online. (Don’t try it – this isn’t his real name!)

That message shows an immense amount of confidence and since employers will do it anyway, you might as well address it head on. (Be sure you know they’ll find good stuff though!)