Mark was looking to leave financial services and move into a sales role in another industry. This can be a challenge because employers are often not adventurous about taking a ‘risk’ on someone from a different industry.

To help mark make the transition, we focused on his sales skills and results rather than on his industry experience.

A key strategy was to highlight his awards. These are a powerful sales tool because they provide third party proof that Mark has been a good salesperson. Third-party proof is always better than claims you make yourself.