Paula Heaton was a young artist looking to get a full-time video game industry job. For several years she had freelanced for a foreign video game company while earning her full-time living as a driver.

But on her original resume, this freelance experience got lost. She made herself look like a driver and not an artist. By selecting what to include and what to omit, we completely changed perceptions about Paula. And yet everything we said is 100% true!